FREE Web Seminar
Gaining Control of Global Branding
New Ways to Build Brand Value Across World Markets
SESSION #1:DATE: Tuesday, March 29, 2005TIME: 10:30am PST, 1:30pm EST DURATION: One Hour |
SESSION #2:DATE: Tuesday, April 19, 2005TIME: 15:00 Central Europe, 9:00 EDT DURATION: One Hour |
Has the power of your global brand diminished due to regional differences and confusion? Are your product messages
and product positioning in conflict? Are you late to market in top countries because local brand content is unavailable? Does quality of your company's brand content vary dramatically around the world?
In other words, have you lost control of your global brand? With the growth of global brands and the escalation in content volume, companies are under increasing pressure to maintain consistent brands and messages in a global environment. This online presentation brings together three leaders in brand globalization to present insights on the evolution of global branding, and new, integrated approaches to managing global brand content.
This free webinar will show you how to:
This Webinar will be presented in the English language.
In other words, have you lost control of your global brand? With the growth of global brands and the escalation in content volume, companies are under increasing pressure to maintain consistent brands and messages in a global environment. This online presentation brings together three leaders in brand globalization to present insights on the evolution of global branding, and new, integrated approaches to managing global brand content.
This free webinar will show you how to:
- Put the "global" back into brand content to build greater multinational presence
- Avoid conflicting multilingual branding and messaging
- Use innovative technology to achieve global brand consistency
- Reduce the redundancy and overlap of brand information across multiple websites
- Improve brand cost control and the efficiency of global oversight
- Launch new products simultaneously around the world in local languages
- Learn best practices that are helping thousands of organizations with their global brands
- NORTH AMERICA: c-chelsea.fisher@trados.com, +1-408-743-3616
- EUROPE:Nicole.rolletschke@trados.com, +49-711-16877-26.
This Webinar will be presented in the English language.
Bill Seawick,
Chief Marketing Officer
The world leader in global information solutions, with over 3,500 corporate customers. TRADOS empowers multinational companies to improve the quality and accelerate the delivery of content for global markets.
