Susan G. Komen

 

As the world’s largest breast cancer movement, Susan G. Komen for the Cure organization is known for its grassroots network of breast cancer survivors and activists. The not-for-profit organization found maintaining consistent communication with their vast audience challenging.  Launched in 2006, the Susan G. Komen Brand Central acts as a central repository of the Komen Brand guidelines, tools and assets.  The site educates over 3,500 registered users on the brand and helps them collect relevant marketing content.  Brand Central helps preserve consistency of the Komen brand and its campaigns across the world.  

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