When Mercedes-Benz engaged BrandWizard, they were using an internally developed brand management tool- the Brand Design System (BDS), for all of their brand standards, brand marks and graphic templates.  The BDS was outdated and cost prohibitive to maintain.  BrandWizard and Mercedes-Benz redesigned the current BDS system to be user-friendly and easily adoptable for all levels of usage. The system allowed 362,000 users 24 hour access from any web terminal. Within two weeks of launch, the Mercedes-Benz brand team reported reduced costs across the board, increased performance and greater control over the brand message spanning their diverse markets and regions.

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