HP launched their “One Voice” branding initiative to better integrate their vast line of consumer electronics and computer hardware products. With a refreshed packaging design, they faced a challenge to stay on brand across thousands of product lines and dozens of packaging types. BrandWizard developed a packaging system that creates consistent package designs for each of HP’s products. The custom-built web-based system uses our patented dynamic template technology and can handle both fixed and flexible template designs. The HP team realized hundreds of thousands of dollars in cost savings generated by automating package design creation.