HSBC Commercial Banking
HSBC Commercial Banking needed to establish consistency in local area marketing throughout its global markets, while gaining quick and easy access to all marketing materials. Creating the HSBC Commercial Banking Marketing Centre was the solution. The result was an easily searchable, state-of-the-art brand asset management online system that provides a visually powerful presentation of assets and guidelines, customized to the HSBC brand. Within one year, the client saw over $2 million in savings from Marketing Centre’s implementation. This united HSBC employees, vendors and agencies under one marketing portal- which delivers intelligent information to an audience of millions.