Following AT&T’s identity rebrand [conducted by Interbrand], the client needed to quickly and accurately distribute all facets of its new brand- while maintaining complete control of access and content. BrandWizard created a comprehensive AT&T Brand Center housing all guidelines, logos, imagery and current advertising (print and video), purposed for internal and external usage.  The Approval Manager process allows AT&T’s corporate communications to manage proposed identity usage prior to release. One of the most notable outcomes of this project was a tangible ROI for AT&T by reducing a significant amount of errors.

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