eCommerce
BrandWizard's eCommerce component is ideal for organizations that have a global network of customers, agency and co-op advertising partners, and may be conducting businesses in multiple languages and currencies. The web-based system empowers brand and advertising managers to respond quickly to changing business needs, while maximizing the effectiveness of the brand.
Features
BrandWizard's cCommerce solution allows an agency to assess sales status by individual items while making informed marketing choices such as promoting sales of pre-printed materials to clear inventory or slow-moving items.
All site data, including click stream usage, purchase and browse history, product catalog items, campaigns, and user profiles are centralized in a repository for sophisticated data mining and report driven analyses.
Additional features include:
- Fully integrated with multiple vendors and suppliers, including accounting systems, billing and invoicing, shipping and fulfillment.
- Intuitive tools for managing customers and partner profiles, updating product catalogs and pricing, organizing merchandising campaigns, and administering eBusiness analysis.
- Dynamic system for customizing and fulfilling marketing materials such as advertising, flyers, and brochures.
- Personal interaction for your customers/clients from convenient buying workflows and multiple media campaign creation, to seamless connection from co-op spending accounts to agencies.
- Scalable to millions of users and multiple languages.
- Supports multiple authentication methods, standards-based data encryption, and role-based user access to protect sensitive data.
- Incorporates effective web and email merchandising and advertising targeted to individuals or groups through the use of rules-based campaign management and predictive cross-selling.