MAY 2010
BrandWizard once again cemented its status as an industry leader thanks to a May
2010 case study by Microsoft, which highlights the company’s utilization of Microsoft
Expression Blend and SketchFlow technology. This enhances and aids in the building
and delivering of interactive prototypes of our highly customized solutions.
Click here to read the full case study at Microsoft.com.
SEPTEMBER 2008
Gonzalo Brujo, Managing Director of Interbrand Madrid talks to leading Spanish newspaper,
El Pais about the importance of successful brand management in today’s uncertain
economic climate, and the crucial role BrandWizard plays in ensuring cost efficiency
and brand compliance through centralized brand portals.
What do you think of the new digital tools for managing the brand? Do you think
they add value to brands?
Digital tools (for brands) are a good option especially in times of crisis. They
save time and money. At Interbrand, we have our own digital method: BrandWizard.
It adds value while maintaining and assuring the control and the consistency of
the brand between the different departments of the company through a centralized
(online) portal. From our clients’ feedback, we know that they save up to 50% on
their marketing and communication expenses. Such results show efficiency of these
(digital) tools.
To read the full discussion in Spanish, click here.