Overview

There are over 200 properties in the Hyatt Hotels & Resorts network, with over 90,000 rooms in 43 countries, operating under the Hyatt, Hyatt Regency, Grand Hyatt and Park Hyatt brands.

Business Issue

With a vast network of hotels, Hyatt's system for distributing customized artwork, imagery and marketing materials, and circulating brand standard guidelines globally was inefficient. The hotel brand also divides the business along international and domestic lines, further complicating pure brand execution. With a divided network and diverse assets on multiple sites, there was no central place to allow all hotel employees to access approved digital assets.

BrandWizard Response

BrandWizard created an online repository, called the Hyatt Brand Manager, for storing brand standards and logos, building marketing materials and offering administrative tools. The system enables Hyatt to manage all marketing materials in one central repository, making quick, easy and cost-effective access to these materials possible from any location.

The Ad Wizard functionality allows Hyatt marketing managers to build materials using approved assets from the database and then generate print-ready files. Before release, the item enters an approval queue for final approval.

Business Result

The Hyatt Brand Manager enables users worldwide to create fully customized advertising and marketing materials. With complete access to logos, images, fact sheets, floor plans, capacity charts and other digital assets, employees are now empowered with the full strength of the Hyatt brand.